Unikko
Products from everywhere, held together by one identity — from the logo and packaging to the way the store shows up online.
Brand identity · Creative direction · Social launch & content
- Scope
- Brand identity, logo & visual design, Instagram launch & content creation
- Industry
- Homewares & lifestyle retail
- Social Media
- Year
- 2026
Good products.
Wrong shadow.
They needed their own stage.
Unikko started as a problem inside another brand. Mad Living ran its housewares under a sub-account, Mad Home, but the furniture kept taking the spotlight. The smaller objects never really got the room to become a brand in their own right.
The answer was not another content refresh. It was to spin the category off completely and build something that could stand on its own — with a name, a visual language and a personality that made sense for the products it carried.
That meant creating the brand from zero, then making sure the identity worked everywhere: on a tag, on packaging, inside the store and in the first second of an Instagram post.
We built Unikko
end to end.
Name, logo, color, typography and the visual world came first. Then we launched the brand with its own Instagram and a content system designed to make the housewares — not the parent brand — the main character.
Build the world first.
The identity had to feel complete before the first post went live: a distinctive name, mark, palette, typography and graphic language that could hold very different products together.
Let the objects lead.
Styling and photography were built around the character of the collection — color, texture, shape and small details — rather than forcing every object into the same generic retail template.
Launch it like a real brand.
Instagram was treated as the first expression of the new identity, with a content rhythm and visual system strong enough to make a brand-new account feel established from day one.
A sub-account became a brand people could recognize on its own.
The launch landed quickly: Unikko passed 1,000 followers in a short window, with engagement well above what a brand-new account would normally expect. More important than the number, the housewares finally had an identity strong enough to stop feeling like the supporting act to Mad Living.
The products were already there. What they needed was a world to belong to.