Unikko

Overview

Unikko started as a problem inside another brand. Mad Living ran its housewares under a sub-account, Mad Home, but it kept getting overshadowed by the furniture — the products never got the room to become their own thing. The answer was to spin them off entirely: a new brand, built from scratch, that could stand on its own.

That's what we made. We built Unikko end to end — the name, the logo, the colors, the typography, the whole visual world — then launched it with its own Instagram and a content plan to match. A brand that finally let the housewares be the main character, not the supporting act.

It landed fast: past 1,000 followers in a short window, with engagement well above what a brand-new account has any right to expect.