Hamburguesía

Overview

Hamburguesía is a better-burger restaurant on Avenida Escazú that has been part of the local food scene since 2012. The concept worked from the start — good food, a loyal customer base and a clear place in the market. But more than a decade in, the brand itself no longer reflected how far the restaurant, the menu and the experience had evolved.

We worked alongside another local agency on the rebrand, collaborating on the new logo, visual identity and broader brand concept. Where we took the lead was translating that new direction into the actual customer experience — making sure the brand didn't just exist in a presentation or on Instagram, but throughout the restaurant itself.

That meant rethinking the menu, takeout boxes, wrappers, printed materials and different touchpoints around the space, creating a visual system that felt consistent wherever customers encountered it. From the moment someone sits down to the moment they leave with a burger in hand, every detail became part of the same brand language.

And the work didn't stop with the relaunch. We manage Hamburguesía's social media, content production and strategy, community management and ongoing design needs. That continuity matters: it keeps the brand evolving without losing the identity established through the rebrand, and ensures that what customers see online matches what they experience inside the restaurant.

The result was more than a fresh look. The relaunch gave Hamburguesía a genuine second life, with a clear lift in revenue and foot traffic and renewed energy around a restaurant that had already been operating successfully for more than a decade. More importantly, it created a brand that now feels cohesive, recognizable and relevant everywhere it shows up — from the feed to the table.