Hamburguesía
A Costa Rican burger restaurant with plenty of personality. The job was making the brand finally look the part.
Brand refresh · Creative direction · Content & social
- Scope
- Brand concept (in collaboration), menu & packaging design, environmental branding, social media management & ongoing design
- Industry
- Food & Beverage
- Website
- hamburguesiacr.com
- Social Media
- Ongoing management
The restaurant had evolved. The brand hadn't.
Hamburguesía had already earned its place in the local food scene. The food worked, the customer base was loyal and the restaurant had become familiar. But the identity around it no longer reflected how far the menu, the space and the experience had come.
We collaborated with another local agency on the broader rebrand, then focused on translating that new direction into the places customers actually touched — not only a presentation or an Instagram post, but the restaurant itself.
The opportunity was to make every piece of the experience feel related: menu, packaging, printed material, interiors, photography and the day-to-day social presence.
We took the rebrand
all the way to the table.
A restaurant brand is experienced in dozens of small moments. We made those moments speak the same language — from what wraps the burger to what appears in the feed.
Make the identity physical.
Menus, takeout boxes, wrappers, printed pieces and environmental details carried the new direction into the actual customer experience instead of leaving the rebrand on a brand board.
Make the food feel unmistakably theirs.
Photography and content leaned into the restaurant's warmth, humor and appetite appeal — bold enough to stop a scroll without becoming generic food photography.
Keep the relaunch alive.
The work continued after launch through social media management, content production, community management, strategy and ongoing design so the identity could keep evolving without drifting.
A fresh look became a genuine second life for the restaurant.
The relaunch brought renewed energy around a restaurant that had already been operating successfully for years, with a clear lift in revenue and foot traffic. More importantly, Hamburguesía now feels cohesive and recognizable wherever it shows up — from the feed to the table.
A rebrand only matters when customers can feel it. From the feed to the table.