Apartado Creativo

Overview

Apartado Creativo is a retail collective in Costa Rica — a store full of other people's brands, which is exactly the challenge. A multi-brand space can easily end up looking like a shelf of everyone else's identities and none of its own. Our job was to give it one — and carry it across every place a customer meets the store.

We started with Instagram: a new look and feel, a corrected design direction, and a content strategy with an actual rhythm — reels and stories in place of scattered posting. A lot of it went behind the scenes: we put the owner and the staff in front of the camera, modeling the clothes, so the account felt like the people in the shop, not a catalog.

Then we took it off the screen. We rebuilt their website — design and structure, from the old template — so the feed and the site read as one place, at the level the brand actually sells at. And we brought the same identity into the store itself: packaging, signage, and lettering made to pull people in and get them handling the brands, not walking past them.

The result was real growth in followers and engagement — and, more to the point, in revenue.